On social networks
• That’s word of mouth
marketing (WOMM)
• Benefit:
– Highly accessible & emotion
touched
– Encourage contributions &
feedback of potential
consumers. Two-way
conversation

Readable on Ipad, Iphones, smartphones with
portrait & landscape responsively
Increase chance of approaching your mobile users
Create emotion touch & interaction

Microsite management
Do viral marketing for the whole campaign
on Facebook, forums